What does selling business actually look like?
Most business owners believe that listing a business for sale is enough to find a buyer.
In reality, selling a business is a structured sales process that requires marketing, qualification, and negotiations.
  • 100+
    Interested person
  • 10–12
    Business viewings
  • 2–3
    Serious negotiations
  • 1
    Completed deal
Securing one buyer often requires engaging dozens of investors and entrepreneurs.
That is why we do not simply wait for enquiries — we actively generate buyer demand through multiple channels at the same time
01. Business analysis and market assessment

Before launching the sales process, we analyse the company's financial performance, business model, competitive advantages, and price.

Our goal is to determine how attractive the business is to the market and how it should be positioned to attract qualified buyers.


Outcome. Recommendations on valuation, positioning, and sales strategy.
02. Investor presentation preparation

Most buyers decide whether to arrange a meeting based on the initial information they receive.

We prepare a professional presentation that highlights the company's strengths, financial performance, growth potential, and deal structure.


Outcome. A professional information package for investors and buyers.
03. Active buyer acquisition

This is the core stage. We use multiple acquisition channels simultaneously:
• Targeted advertising
• Our closed investor network
• Business clubs and communities
• Specialised platforms
• Industry groups and social media
• Direct outreach to competitors
We publish more than 100 listings and promotional posts every month.

Outcome. A continuous flow of potential buyers.
04. Buyer qualification and communication

Once enquiries begin to arrive, the most time-consuming stage of the process starts.

We:
• Qualify potential buyers
• Answer questions
• Collect feedback
• Arrange NDA agreements
• Organise meetings
• Prepare buyers for discussions with the owner

Outcome. A pipeline of qualified buyers ready to evaluate the opportunity.
05. Negotiation and transaction support

Once a serious buyer is identified, negotiations begin.

We support the transaction through every stage until completion:

• Negotiation support
• Objection handling
• Protecting the seller's interests
• Assistance during due diligence
• Negotiation of deal terms
• Reservation agreement support

Outcome. Successful completion of the transaction and transfer of ownership to the new owner.
Results of our work (cases)
Selling a business starts long before a deal is signed. Below are examples of how we generate buyer interest through different acquisition channels.
  • Laser hair removal business, Poland
    Acquisition channel
    Direct outreach to competitors and businesses in related industries.

    What we did
    Built a database of more than 300 competitors and related companies. Each business was contacted through multiple communication channels, including email, phone, and social media.

    Result
    9 qualified buyer enquiries and 1 buyer advanced to detailed negotiations.

    Read Case Study 🇬🇧 English 🇵🇱 Polski
    1
  • Family café with indoor playground, Czech Republic
    Acquisition channel
    Targeted advertising.

    What we did
    Launched advertising campaigns aimed at investors and entrepreneurs interested in acquiring a business.

    Result
    100+ enquiries during the first month with a cost per lead below 4$. 11 business viewings.
    2
  • Beauty salon, Poland

    Acquisition channel
    Free business communities.

    What we did
    Published more than 400 listings and promotional posts over two months across specialised platforms, groups, and business communities.

    Result
    71 qualified enquiries and 6 business viewings without any advertising spend.
    3
We cannot guarantee the sale of a business.
What we can guarantee is a structured process focused on finding buyers and generating the highest possible number of qualified enquiries.
Who works on the sale
of your business
Selling a business is not the job of a single broker. Depending on the project, several specialists may be involved, each responsible for a different part of the process.

This allows us to work simultaneously on buyer acquisition, marketing, negotiations, and transaction support
  • Business broker
    So that the owner does not have to personally deal with dozens of calls, messages, and enquiries from potential buyers.
  • Marketing specialist
    So that the business reaches the largest possible audience of potential buyers, rather than being seen only by visitors of a single listing platform.
  • Advertising specialist
    So that the business receives additional enquiries from investors and entrepreneurs instead of relying solely on organic demand.
  • Agency founders
    So that the owner is not left alone when dealing with negotiations, valuation discussions, and transaction structure.
Price and terms of cooperation
Every business is different in terms of size, industry, location, complexity, and the amount of work required. Our cooperation model typically includes:
• Success-based compensation linked to the completion of the transaction
• A possible upfront fee to cover part of the costs associated with preparing and marketing the business
• A marketing budget for attracting potential buyers, where required

Following an initial assessment of your business, we will explain the available options and recommend the most suitable cooperation model for your situation.
Additional opportunities
for business owners
01. Strategic planning session

If you want to increase the value of your business before selling, improve internal processes, or prepare the company for future growth.
02. Profit growth analysis

A review of your marketing, sales, and business model to identify opportunities for increasing profitability and improving the overall attractiveness of the business to potential buyers.
03. TRIZ business workshop

A group workshop designed to generate innovative solutions for business owners and management teams facing complex business challenges.
Founders of A-Strategy
We help business owners evaluate their companies, identify strengths and weaknesses, assess market attractiveness, and connect with potential buyers.

Our background in strategy, marketing, and sales enables us not only to find investors but also to position businesses in a way that increases the likelihood of a successful transaction.

Dmitry Tkach

  • Worked with the KPMG team on strategy implementation and financial optimization
  • Head of Sales at the winery Chateau Vartely (€10+ million turnover, exports to 20+ countries)
  • Founder of the distribution company Vip Lion Gri in the Czech Republic (€1 million turnover)
  • IT Team Lead at the international corporation Infor ($3+ billion turnover)

Angelina Stalmakova

  • Gained my experience at Plan-S, an international consulting agency
  • With 6+ years of experience, I've delved into 50+ businesses across various niches, ranging from 10 to over 1,000 employees
  • Worked on developing strategies for SMEs and large holdings, auditing marketing and sales departments, and hiring top managers
  • Clients: Nissan, Skoda, Wunder digital agency, GC Shans (manufacturing), iCover (marketplaces), Teleport (VR entertainment center), ...
Want to sell your business?
Leave a request for a preliminary valuation.
We'll review your business, provide feedback on its market potential, and explain what the sales process could look like in your specific case.

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